Impact of Customer Perceived Value and Customers Perception of. The authors present a theoretical model of antecedents and consequences of CPV in a B2B service industry setting. Shamma and Hassan 13 highlight the importance of customer perceived value with relation to customer loyalty. Woodruff 14 has defined the customer.
In marketing, perception is reality. - - ShapeTechnology - Marketing Corporate reputation, information sharing, distributive fairness and flexibility are modeled as drivers of CPV whereas word-of-mouth (WOM) and search for alternatives (loyalty measures) represent the effects of CPV. Jul 1, 2015. And for potential customers, that perception is often interpreted as reality. When you are selling a product or service it is important to.
Relationship Marketing the Importance of Customer-Perceived. His primary research interests are consumer decision-making and economic psychology, combined with a keen interest in relationship marketing in service industries. Samuelsen is Associate Professor of Marketing at the Norwegian School of Management, Department of marketing. During the last couple of years relationship marketing has been introduced within services marketing since more efficient, profitable and long-term marketing can.
Customer Service How it Influences Brand Perception. His primary research interests are brand management, communication and customer relationship management. Customer loyalty is one very important key to business success. Loyal customers will pay a little more, follow you through almost any transition, and create the word-of-mouth buzz that will keep your business hopping.